OUT Incorporated: Stylish, fierce fitness wear for the gym and street

OUT Fitness tanks
OUT Incorporated One-Night Stand racerback tank, $90.

My friends have heard me whine about seeing other women looking cool and stylish in their gym clothes while they are running their post Body Combat or boot camp errands – (why doesn’t their hair look like a manic cat attacked it the way mine does after a hard workout? And why aren’t their clothes soaked and gamey like mine are after a good sweat? Why?!?!). It’s a conundrum I think I might have solved with //OUT Incorporated — one of the coolest and most sophisticated lines of workout gear I’ve ever seen.

OUT is an O.C./Australian line launched by three women with long resumes in the fashion, fitness and beauty industry (they worked for such companies as Sephora and Lorna Jane) who were basically looking for clothing that would do it all i.e.; take them from the gym to the street to the office and out to drinks if need be. When they couldn’t find it they created it (“Sisters are doing it for themselves!”).

I recently had a chance to meet two of the founders/creators — Leah Hundsness and Libby Amelia (the third founder Lauren Gill was in Australia) — and, here I am gonna go all fangirl, they’re awesome. Their mission and enthusiasm for helping busy women look great while working out and going through their day is contagious. Each piece is consciously designed to look fashion forward but still holds everything in place during a workout or while dropping off the dry-cleaning.   I mean, who doesn’t wish they could look fit, fabulous and fashionable without a ton of effort? No one, that’s who.

I wore the Fiancee sports tights on a lunch date with my hubby (I added a sheer backed  Trouve tee, gold Birkenstocks, a sheer cropped blush windbreaker with gold accents and fringed black clutch to complete the outfit) and also to pilates and they were the most comfortable – yet super stylish – pants I have ever worn. Bonus: I didn’t look fat in them.

The line (which is being snapped up by celebs and is selling out online) of mostly black, gray, gold and white tights, drapey moisture wicking tees, super sexy laser cut swimsuits  you can wear to cocktails as a body suit with a skirt, asymmetric bras designed to keep the bounce factor to a minimum and beautifully constructed jackets is reminiscent of Helmut Lang and Rick Owens (in fact these Rick Owens Adidas would look awesome with their sports tights) but it’s all machine washable and workout friendly.

//OUT Incorporated Starlet coverup, $180 and Femme Fatal body/swimsuit, $250
//OUT Incorporated Starlet coverup, $180 and Femme Fatal body/swimsuit, $250

 

//OUT Incorporated "Choreographer Defiance" jacket, $240
//OUT Incorporated “Choreographer Defiance” jacket, $240

//OUT Incorporated’s fall line is available now online, at their boutique at 423 31st St. in Newport Beach, at Fred Segal on Melrose and through the end of this month at their summer store at Fashion Island where they recently held a reception in conjunction with Irvine-based cosmetic company Too-Faced (featuring the yummy Chocolate Soleil bronzer) and jewelry from 503 Found in Newport Beach.

Now if only I could do something about my post workout hair …

Ciao for now…

 

 

Advertisements